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Why you should invest in professional copywriting services

Looking for a copywriter in Cornwall? Copywriting is everywhere that you look; from the leaflet that is posted through your letterbox promoting the next high-flying event, to the expertly-crafted signs you read on your favourite coffee shop’s walls. It provides a direct business to consumer conversation and can leave a lasting impact on the desired target audience.

Think about the time you were compelled to visit a new eatery or to take part in the newest fundraising event, copywriting likely played a huge part in enticing you. Whether that was through their social media captions which explained more and provided a human element to the brand, or through a listicle-style article involving all of the exciting ways you can fundraise for the given charity.

With great copywriting, brands are able to achieve amazing things. But, the art of stringing words together should not be overlooked. 

Whilst anyone can write, it takes a true copywriter to drive results. Investing in a copywriter in Cornwall is worth the investment for your business and here’s why:

Distance yourself from the same old copy we’re all used to

It’s so easy to get wrapped up in the typical corporate language that we all know and loathe. 

Queue the ‘in these unprecedented times’ spiel that we all experienced at the height of the global pandemic. It’s clear that this language is overused and can almost be described as…boring. 

When this is the case, it’s no longer engaging people but instead just allowing them to scan the content which doesn’t really give the brand the attention it deserves.

But, working with a copywriter in Cornwall means that it doesn’t have to be this way. Copywriters are able to take a holistic look at the business or brand and then write about it in the best way possible – letting your brand shine but from a whole fresh perspective. 

This can be done to suit all brand objectives and brand guidelines, corporate and formal to edgy and independent. 

With personalised written copy, brands are able to separate themselves from the rest.

Break down the jargon with language that is accessible to all

For those who are already in the business, jargon and complex explanations and reasonings can become second nature. For a lawyer, for example, they can read the words ‘force majeure’ and immediately understand what this refers to. For the rest of us, who aren’t in that industry, this needs more explaining.

This is a common clause that is written into contracts to free all companies involved when an extraordinary event takes place – such as Covid-19.

And it’s not just the legal industry where complex jargon can be seen, as each has slang which is commonly understood by those within it – but often, not by their consumers or target audience.

With a copywriter, intricate and complex language (or slang) can be altered into everyday words that we can all understand. It’s hard to notice these pain points for your target audience when you’re already aware of the intricacies of your industry.

Sales but without the sales-talk

Have you ever noticed those emails which have a compelling ‘read more’ or ‘explore’ button placed within them? This is a common tactic used by copywriters and digital marketers alike and is referred to as a call-to-action.

This prompts a potential customer to click on the button which then offsets the marketing funnel and process. 

The professionals write in such a way that you don’t actually realise you’re being sold to. The audience is compelled through the power of language and is motivated to click on the site, try out the product, or sign up for branded emails, all without the typical pushy sales persona. 

Copywriting is a necessary cog within the marketing world

According to market research, content marketing (which includes copywriting) can generate 3x more leads than traditional marketing tactics – and it often comes at a lower cost.

But for those who are dealing with various aspects of the business, copywriting can be a time-consuming and draining component –  yet one that cannot be ignored.

Do you want to connect with the right customers whilst proudly shouting out about how great your brand is? This is where copywriting excels.

As a business owner, it can be hard wearing all of the hats – all at once. 

Put your mind at ease and get in touch to let us do the crafting. This way you can stay up to date with the latest copywriting and marketing trends, whilst having tailored copy delivered to your inbox to help you get ahead of the game.

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