Sail Lofts St Ives
Sail Lofts luxury self-catering apartments are owned and managed by Sail Lofts – St Ives, through a small, dedicated team of guest hosts based in St Ives. In 2007 they acquired the Sail Lofts buildings in Porthmeor Road and embarked on the creation of our twelve, 1 – 4 bedroom, interior designed apartments, with one aim – to provide their guests with a unique, luxury holiday in St Ives that they simply wouldn’t find elsewhere.
“Nestled in the heart of St Ives, Cornwall the Sail Lofts’ luxury self-catering apartments are just minutes away from the golden sands of Porthmeor beach. Arguably one of the most beautiful spots in Cornwall, St Ives offers blue flag beaches, restaurants, cafes and boutique shops all within a two-minute walk of our award-winning luxury accommodation.”
Originally, I was commissioned as a copywriter to produce keyword-rich blogs for them, to aid in their businesses’ SEO efforts. I I wrote a range of weekly blog posts that focused on things to do in and around St Ives, Cornwall. As well as supportive their SEO goals, the building of this Cornish guide helped to inform their potential guests about the best ways to spend their time in St Ives.
When the time came to launch their new website I was enlisted to help write much of the website’s content. The goal was to focus on the brand’s target audience to create copy that was simultaneously SEO friendly and authentic.
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