push chocolate.
Push Chocolate is a high protein vegan chocolate company based in St Austell in Cornwall. The founder, Ant Wilson is passionate about creating a delicious chocolate alternative for gym goers, allergy sufferers and vegans.
what we did.
Ant from Push Chocolate reached out to me for assistance with his upcoming rebrand and the launch of a new product line. Over 12 months, we worked closely together to revitalise the Shopify website, enhance SEO, and develop a comprehensive email marketing strategy.
Our primary focus was on performing a major website refresh. We transformed the e-commerce site to be more modern, visually appealing, and user-friendly. The redesign emphasised the brand’s unique selling points clearly and concisely, ensuring visitors could quickly understand what sets Push Chocolate apart. The new design not only improved aesthetics but also enhanced the overall user experience, making navigation intuitive and shopping enjoyable.
Alongside the website refresh, we executed a robust SEO project. This involved optimising the site’s structure, content, and meta tags to improve search engine visibility. We also created a series of SEO blogs tailored to target relevant keywords and drive organic traffic. Our efforts significantly boosted the website’s ranking on search engines, making it easier for potential customers to find Push Chocolate online.
Email marketing was another key component of our strategy. We crafted compelling email campaigns that kept customers informed about new products, promotions, and brand updates. The email marketing efforts helped to foster a stronger connection with the audience, increase engagement, and drive repeat sales. By segmenting the email list and personalising content, we ensured that each message resonated with its recipients, leading to higher open and conversion rates.
The results were impressive. In the first month alone, we increased the website’s conversion rate by 48% and overall sales by 58%. This success was a testament to the power of a well-executed website refresh, a targeted SEO strategy, and effective email marketing.