Tremenheere Sculpture Gardens is a beautiful tropical and sub-tropical gardens in Penzance, that quickly established itself as one of the most popular attractions in the area.
In 2019 Tremenheere was in the process of having a new website designed by Tim from thstudio. They were looking for someone to create an SEO strategy, manage their social media and build a long term plan of action for the brand. This is where I came in.
Social media and email marketing play a crucial role in Tremenheere’s digital marketing strategy. Over twelve months, I created fresh seasonal content, sent out monthly newsletters, promoted sold-out events for the gallery and gardens and increased brand awareness.
In Spring, I created the keyword strategy, planned the information architecture and finalised the website. Working closely with their web designer, we created an easy to read, SEO friendly website that will stand the test of time.
In October, I evolved their existing seasonal ticket offer by creating an automated voucher integration. A beautifully designed landing page allowed customers to sign up to their newsletter to receive a voucher for a discounted garden visit. We received 692 link clicks on Twitter, Facebook and Emails in October and increased newsletter subscribers by 362% in 12 months.
As soon as Onna began working with us, it was clear her extensive skill set and professional attitude would be invaluable to us as a business. Despite having never worked with a major visitor attraction, Onna was instantly able to see the bigger picture, understand where we were as a business and most importantly understand where we wanted to be and how to help us get there. Initially, a one-off project, Onna was able to step up during a particularly busy period and take over the majority of the marketing responsibilities. It is so helpful to know that someone who understands the workings of our business is available to offer us practical solutions for such a wide range of tasks as and when we require. We would highly recommend any organisation consider employing Onna and utilising her vast skill set and experience.
All my creative services are brand-focused and strategic and are designed to help your business stand out in the crowd. Get in touch if you’d like more information about my photography, social media or digital marketing services.