Why you should invest in email marketing for your business in 2022 

Why you should invest in professional email marketing in Cornwall… 

Email marketing is an effective digital marketing tool to convert your prospects into paid customers. Investing in email marketing can help your business by improving your sales funnel and increasing conversion rates. Looking for help with email marketing in Cornwall? Get in touch?

Here I will share the benefits and the reasons why email marketing should be part of your digital marketing plan.

What is email marketing? 

Email marketing is a form of direct marketing, allowing businesses to reach out to a group of subscribers or interested leads to share advertisements and promote the services of your company. 

As per a report by Statista published in March 2021, over 376 billion emails are expected to be sent and received by 4.6 billion users in 2025. 

Email marketing is highly profitable and is one of the best ways to promote brand awareness among your target market. 

There are two types of email marketing: 

  1. Promotional emails: discounts, sales or offers
  2. Informational emails: newsletters, announcements, updates

5 top benefits of email marketing for your business 

You might be wondering if people are still using emails compared to social media nowadays. The answer is a big yes! You could be missing out on some sales opportunities by not having an effective email marketing plan.  

“Email is one of top 3 marketing channels which customers like to use.” 

sendinblue, 2021

1. The ROI of email marketing is high

ROI (return on investment) is a metric to determine if the amount spent has been profitable for the company. 

A study by DMA in 2019 claims that for every pound spent on a strong email marketing strategy, you can get a return of £42. Further to that, the click-through rate (CTR) on Facebook is 0.07% compared to email marketing which is 3.57%. 

Since emails can be personalised and directed to the right segment, you can easily reach the right customers, at the right time – increasing brand awareness and company revenue. 

2. Email marketing is cost-effective 

Digital marketing strategies like social media or paid advertising can be expensive. But, with email marketing in Cornwall, you can start providing customised and tailor-made content to your leads for a small budget. 

And, once someone has subscribed to your newsletter, it means that he or she wants to hear from your brand and the promotional offers. 

“Did you know that the wellness industry has the highest open rates from its marketing emails in the UK?”

Statista, 2021 

3. Retarget visitors who left your e-commerce store 

Cart abandonment is a thing! If you have an e-commerce website, then you are aware that there are a percentage of people who will leave without making any purchases. Tracking those visitors and sending a follow-up email right after to remind them of a discount or sale can make a huge difference. 

Sometimes leads forget to checkout or they lost their internet connection and thus, couldn’t complete the process. Reminding them about the Valentines’ Day coupon (for example) will help you recover sales and increase customer retention. 

4. Email marketing is an owned asset that you control 

It’s a wonderful thing when your followers increase on your social media pages. But what happens if tomorrow one of those platforms shuts down? 

With email marketing, you have ownership of your contact database. Once someone has signed up, their contact details are in your CRM tool forever and you can connect with them anytime. Not to forget that 50% of people check their emails before social media. 

5. Email marketing is more personal 

You can build stronger customer relationships through emails. Since your emails and newsletters can be personalised, it increases customer engagement. It builds trust and positions you as an expert in your industry. Through email, you can build a loyal customer database. 

Best email marketing tools for 2022 

Over the years, several email marketing tools have come to the surface. Below is our list of the best email marketing software: 

They will be able to:

  • Analyse your list of subscribers and place them in different categories
  • Segment the list based on where they are in your sales funnel
  • Write and design targeted e-mailings
  • Ensure that your emails do not go to spam
  • Nurture your leads right from the start till they become paid customers
  • Analyse and report email marketing performance

If you are looking to improve your game in email marketing, look no further! I offer the best email marketing services in Cornwall and I am an expert in Mailchimp and Flodesk. 

Get in touch to find out more about email marketing in Cornwall.

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