Beige Donuts
Beige Donuts are an up-and-coming artisan bakery producing fresh vegan brioche doughnuts, made to order. Started in Penzance, Cornwall in 2019 by Jess Davies, Beige has quickly risen in popularity, and become a fast-favourite of many vegans and non-vegans across Cornwall. She recently opened her doughnut shop off Market Jew Street, in the heart of Penzance.
“Vegan food doesn’t have to be boring, but sometimes it’s got to be beige”
Jess and I connected to create some food photography for the Beige Donuts Instagram. This is her primary marketing avenue and after meeting to brainstorm ideas, we planned some seasonal Christmas content as well as some evergreen images for her ‘birthday donuts’. The brand has a very specific, carefully curated aesthetic. We wanted the photos to be festive, but still in line with the strong pastel pink and yellow colour palette that the brand is known for. We stuck to a palette of pinks, blues and yellows to create fresh, light, eye-catching images. I also kept props simple and functional to highlight the quality of ingredients and interesting flavour combinations.
“So happy with the photos that Onna took of my products. She took the time to understand the aesthetic of my brand and really listened to exactly what I was after! Very professional, friendly and quick – will definitely be using Onna again in the future.”
JESS, BEIGE DONUTS
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